background

Sales co-sourcing

Reviving Underperforming Sales Teams with Petra Infotech

At Petra Infotech, we often consult with businesses that already have sales teams in place—but are struggling to deliver results. The root cause is often a lack of clear sales processes, poorly structured incentives, or inconsistent messaging that fails to attract and convert new customers. With over two decades of experience in managing high-performance sales operations, our senior program managers step in to evaluate your existing strategy and reshape it to align with your business goals. By integrating proven frameworks and hands-on management, Petra Infotech takes over the direction and optimization of your sales team—bringing structure, motivation, and consistent execution back into the process.

What is Sales Co-sourcing?

Sales co-sourcing is a collaborative sales model where companies partner with external experts to support and enhance their existing in-house sales team. Unlike full outsourcing, co-sourcing enables companies to retain control while benefiting from outside experience, modern tools, and strategic sales guidance.

With Petra Infotech’s co-sourcing solutions, your business gains access to top-tier sales professionals who work alongside your internal team to introduce new ideas, expand market reach, and accelerate growth—all while maintaining brand consistency. It’s an ideal choice for businesses looking to scale up fast, optimize current operations, or tackle specific sales challenges without fully handing over the reins.

Co-sourcing vs. Outsourcing: Which Is Right for You?

Choosing between co-sourcing and outsourcing depends on your company’s needs, structure, and long-term vision. Here's how the two models differ:


Sales Co-sourcing: Best When You Need...

High Customization & Control
Co-sourcing is ideal if you want to maintain close oversight of your sales approach while getting expert support tailored to your brand voice and objectives.

Complex or Industry-Specific Sales Cycles
If your sales process requires deep product knowledge or industry familiarity, co-sourcing provides specialized insight and adaptability.

Long-Term Collaboration
Build a lasting partnership with a team that becomes a true extension of your organization, committed to your success.

Team Skill Development
Co-sourcing allows knowledge-sharing between Petra Infotech’s experts and your internal staff, helping uplift your team\'s capabilities over time.

Sales Outsourcing: Best When You Need...

Cost-Effective Solutions
Outsourcing can help you avoid the cost and complexity of maintaining a full internal sales team.

Quick Scalability
Need to grow or reduce your sales team rapidly? Outsourcing offers built-in flexibility based on changing demand.

Access to Industry Expertise
Outsourcing gives you access to Petra Infotech’s experienced, trained sales professionals ready to deliver results.

Focus on Core Business Functions
Free up your internal team to concentrate on product innovation, strategy, or customer support while we handle the sales engine.

Ultimately, Petra Infotech helps you assess your current condition and guides you in choosing the right approach to support your goals—whether that’s co-sourcing, outsourcing, or a hybrid solution.


Why Sales Co-sourcing Is Gaining Momentum

Sales co-sourcing is becoming increasingly popular among businesses of all sizes—and for good reason. Here’s why companies are choosing this model:

Specialized Knowledge On-Demand
Our experts bring years of industry-specific experience, ideal for complex sales environments where deep knowledge matters.

Tailored Sales Strategy
Co-sourcing allows us to customize sales approaches that align perfectly with your branding, products, and objectives.

Lower Operational Costs
You don’t need to build a new team from scratch—just supplement the one you have for maximum impact and efficiency.

Flexible Growth
Scale your efforts up or down as needed without the burden of permanent overhead.

Long-Term Synergy
At Petra Infotech, we view co-sourcing as a strategic alliance—enabling ongoing collaboration and continuous improvement.

Focus & Efficiency
While we drive your sales performance, your internal teams can focus on what they do best—innovation, customer care, and strategy.

What is Commission Management Outsourcing?

Commission management outsourcing involves transferring the responsibility of calculating and managing sales commissions to an experienced third-party provider like Petra Infotech. This solution allows companies to reduce administrative burden, eliminate errors, and ensure timely, accurate payouts to their sales teams.

Accurate and Transparent Calculations
Ensure your team is paid fairly and clearly, boosting trust and morale.

On-Time Payments
Reliable, timely commission disbursement without manual delays.

Error Reduction and Compliance
Minimize miscalculations and meet compliance standards with expert oversight.

Automated Tools Integrated with Your CRM
Leverage advanced systems that work seamlessly with your current CRM for real-time updates.

Often paired with our sales co-sourcing services, commission management outsourcing allows your business to improve transparency and morale within the sales team—while ensuring efficiency and cost savings on the backend.
Why Partner with Petra Infotech?

Whether you’re looking to rebuild an underperforming sales department, expand into new markets, or simply relieve your team from operational bottlenecks, Petra Infotech offers a customized, scalable, and experienced approach to sales transformation.

From sales co-sourcing and outsourcing to commission management, we help businesses achieve faster growth, lower costs, and higher performance—without the growing pains.

Let’s Accelerate Your Sales Growth!

With PETRA INFOTECH, as your lead generation and qualification partner, you gain a dedicated team of experts who will drive high-quality leads to your business.

Contact us today to learn how we can fuel your sales pipeline with qualified leads and help your business grow!

  • Request A Quote